A good website for tours and activities
Your website is often the first place where visitors learn about your tours and activities. They want to quickly understand what you offer, find practical information, and, ideally, be able to book right away.
1. Make your offer easy to find
Visitors usually don't come to your website to get to know your organization inside and out. They're mainly looking for an activity that suits them.
So make sure that your tours and activities are organized in a logical way and that visitors can quickly click through to what’s relevant to them.
This includes information such as:
- what the tour or activity entails;
- when it takes place;
- how long it lasts;
- where she starts;
- which languages are available;
- how much it costs;
- and how someone can make a reservation.
A clear structure helps visitors move more quickly from interest to action.
Don't manage your listings twice
When your listings appear both in your operational software and on your website, you’d prefer not to have to update the same information in two places every time.
With the Eguide API, a third-party website can access information from Eguide, including listings, prices, and availability.
This allows your website to integrate with the data your organization uses for its day-to-day operations.
2. Make booking online easy
Someone who has found an interesting tour doesn't necessarily want to email or call first to find out if it's available.
With Eguide's online booking flow, visitors can proceed to the booking process directly from your website.
This process uses the availability, capacity, prices, and other settings that you manage in Eguide.
How your website aligns with that can vary.
You can link directly to the booking flow, connect an external website to Eguide via the API, or opt for a fully integrated website as a separate Eguide service.
3. Make sure your website is easy to manage
Your offerings are changing. A new tour is being added, practical information needs to be updated, or you want to publish a new page.
You shouldn't have to rely on a developer every time you want to make changes like that.
A good content management system allows your team to manage pages and content on their own, without requiring any technical knowledge.
That makes it easier to keep your website up to date and publish new content when there's a reason to do so.
How can we connect the website and its functionality?
Find out how your website can integrate with Eguide.
4. Think about SEO from the very beginning
A website is of little value if potential visitors can't find it.
Search engine optimization, therefore, doesn’t begin only after a website has been built. The structure of your website, its pages, headings, metadata, internal links, and content all play a role.
Organizations that offer guided tours and activities have an interesting advantage in this regard: there is often a wealth of relevant content to write about.
A specific tour, destination, theme, or target audience can inspire useful content that aligns with what potential visitors are looking for.
Write for the visitor first
SEO doesn't mean you have to repeat the same search term as many times as possible.
First and foremost, a page should answer a question or help someone make a decision. Clear titles, specific information, and a logical structure help both visitors and search engines.
Internal links are also important. For example, a blog post about a specific activity can link to the relevant offering, while an activities page can link to useful background information.
5. Use high-quality images
Tours and activities are visual.
Good photos help visitors imagine what they'll experience and make your offering more concrete. That's why they deserve a prominent spot on your website.
But more images aren't necessarily better. Choose photos that actually convey something about the activity, location, or atmosphere, and make sure they look good even on smaller screens.
Also, don't forget to include descriptive alt text when it's necessary for the image's accessibility.
6. Look beyond just the website
Ultimately, a website is just one part of your operations.
When a customer makes a reservation, the operational work begins behind the scenes: following up on the reservation, planning groups, assigning guides as needed, communicating with the customer, and processing the financial paperwork.
That's why, when creating a new website, it's helpful to look beyond just what the visitor sees on the front end.
Also, think about what needs to happen after that online booking.
Eguide brings together bookings, scheduling, guide management, customer management, and financial tracking on a single platform.
A website that fits your business
A good website should convince visitors, inform them, and help them make reservations. But for organizations that offer guided tours and activities, it’s just as important that the website integrates with the systems behind the scenes.
Eguide offers several options for this.
You can keep your existing website and link directly to Eguide, connect your own website via the API, or opt for a fully integrated website as a separate service.
This way, you can choose the approach that best suits your organization.
Curious about how your website and Eguide can work together? Check out our website service or request a demo.
